Thursday, 14 January 2016

How To Convert Your Instagram Followers To ETSY Buyers


Question I used ask myself, so with lot of research and more research got me is priceless tips I now share with you.

Here 3 tips that I've seen work for me and some of my fellow ETSY instagramers.

  • Make sure your profile has the link to your store. Very important! The only clickable link that works on Instagram is in the profile, use it to direct buyers to your store. not on the photo comments
  • Once in awhile try have a call to action in your photos by linking the item link, that way you are directing potential buyers directly to your shop link. Once in awhile being the keyword here means not to spam it. Use words like "You can find this gorgeous piece in my profile link" will tell buyers exactly where to go.
  • As you do not own your social media followers, likes, hearts, etc. What you do own is your mailing list. Switch the url in your bio to your mailing list url and ensure you are growing that list by inviting potential followers to add themselves to that list.
These are highly targeted followers/buyers who you can then send an occasional newsletter or email about new product listings, shop discounts, etc Plenty more where that came from but these are just a few actionable tips that I've seen work. I'd love to hear what you have are doing to convert your followers into buyers.
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Location: London Borough of Islington, Greater London, UK

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